Art Direction, Events, Marketing + Branding

Beerland Culture Tour

Client: Eric Matijevich

Location: San Francisco, CA

Date: March 2017

Project Overview:

This project was created to help the client win a job as an event producer for Golden Road Brewing for their Beerland Culture Tour. Eric needed to sell his idea to both the Venue, Zeitgeist in San Francisco, CA, and Golden Road Brewing.


• 3D scale model of site
• Live Design sessions with the client
• In-model branding
• Hi-res rendering package

      Design Challenges:

We had very few pictures of the venue to work with, so we had to recreate based on limited site reconnaissance.


Working through Live Design with the client, conceptual renderings of the event were turned around in a few days. The set of renderings enhanced the clients presentation for visual representation. After review with Golden Road Brewing, the event layout and furniture was rearranged to create an estimate to bid the project. The client won the job.


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